Northrop & Johnson

We led the responsive website redesign and development through completion. We delivered complex yacht MLS/API integration.

Connecting yacht data with a responsive interface makes the website useful to visitors researching yachts across devices.

Our work continued in-house across website management and WordPress improvements. We developed UX/UI, content and conversion improvements while coordinating development with marketing priorities. We connected website and digital work with marketing needs across sales, charter, management and crew.

Website management keeps campaign needs, content and interface improvements connected after the initial launch.

We designed and managed landing pages for marketing activity. We managed SEO and paid search, including Google Ads.

Search activity and dedicated landing pages work together to connect an audience’s intent with relevant content and a clear next step.

We delivered email marketing and connected campaigns with marketing technology. We worked with Dynamics 365 automation, lead scoring and nurture, alongside AI chat. We worked across Dynamics 365 CRM, response and communications alongside email and acquisition.

Connecting communications with lead handling gives marketing and sales a shared structure for following up on interest.

We worked with the social media team on strategy and aligned social activity with the wider website and acquisition work. We supported YouTube, visual production and boat-show activity. We developed YouTube optimization and strategy. We delivered photography, video and video editing, and supported interactive show elements and attribution.

Coordinated content gives each channel a role in the yacht’s presentation and keeps campaign activity connected to the website.

We used analytics and attribution to guide website and marketing improvements.

A connected view of campaign activity and inquiries gives the team evidence for deciding where to focus its next improvements.