BR Marine Group
Cascade engagement. Marketing leadership across the website, listings, email, social, yacht campaigns, boat shows, HubSpot and reporting.
BR Marine Group website, email and HubSpot workYACHT BROKERAGE MARKETING
Yacht Brokerage Marketing, Run Alongside Your Team
Your brokers’ time is best spent with clients. We take on the marketing that supports them: the website and listings, a campaign for every yacht, show season, email, and the CRM that keeps follow-up on track.
You get the marketing capability of a much larger firm without building a department to run it.
What We Take On
Strategy & marketing leadership
A clear plan for your brand, your fleet and your brokers, with someone accountable for carrying it out, as a project or as ongoing fractional leadership.
Website & listings
A brokerage website built around your inventory, connected to YATCO, BoatWizard or the IYBA MLS, with inquiry paths that reach the right broker.
Listing campaigns & content
Each new listing, price change and sale gets a plan: copy, imagery, a landing page, email, social and brochures, consistent everywhere the yacht appears.
Boat shows
Preparation, materials and follow-up for shows such as the Fort Lauderdale International Boat Show, connected with the campaigns around them.
Email & CRM
Segmented lists, listing and sold announcements, and follow-up workflows in HubSpot or the CRM you already use.
Search & AI visibility
Useful content that answers what buyers and sellers ask, structured so search engines and AI assistants can find and cite your brokerage.
When the scope calls for it, we connect this work with web design and development, AI and business systems, and our wider services.
Why Independent Brokerages Work With Us
No department to build
Strategy, design, development, content and CRM from one team, sized to your brokerage.
Brokers stay with clients
We take the repetitive work off their desks: listing updates, campaign builds, show prep and follow-up.
Everything connects
The website, listings, campaigns and CRM are planned together, so a yacht is presented the same way everywhere.
We stay
We’d rather work with you for years, improving steadily, than hand over a project and disappear.
Brokerage Experience
Websites, listings, campaigns and CRM work for yacht brokerages, from a current Cascade engagement to earlier agency and in-house leadership.
Northrop & Johnson
Agency project, then in-house leadership. Responsive website and complex yacht MLS/API integration, followed by website management, email, SEO and paid search.
Northrop & Johnson website, UX/UI and email workYATCO
Website and platform leadership across YATCO.com, MLS/WordPress tools, brokerage-client websites and delivery teams.
YATCO website and platform deliveryIYC
Marketing across sales, charter, management and crew, including website management, UX/UI improvements, all email designs, social, campaigns, print and shows, alongside photography and video work.
IYC website, email and yacht marketingCamper & Nicholsons
Cross-divisional digital strategy, responsive email, landing pages, social, yacht microsites, print, proposals and shows.
Camper & Nicholsons web, email and print workSuperyacht Sales & Charter
Responsive website design and development, sales and charter email design and development, copy, brochures, signage and show marketing.
Superyacht Sales & Charter website and email workHow We Start
Listen
A conversation about your brokerage, your brokers and what’s getting in the way.
Plan
A practical scope and priorities, as a focused project or ongoing support.
Run and improve
We do the work with your team and review it regularly.
Support can be a focused project or ongoing marketing for your brokerage.
Yacht Brokerage Marketing FAQ
What does a yacht brokerage marketing partner do?
It plans and runs the marketing that supports your brokers: the website and listings, listing campaigns, email, social, show materials, search visibility and CRM follow-up. Some brokerages need ongoing leadership; others need one defined project.
Do you work with small and independent brokerages?
Yes. Helping smaller brokerages compete with larger firms is why Cascade exists.
Can you work alongside our in-house marketer or other agencies?
Yes. We can lead, fill specific gaps or support an existing team, with clear responsibilities agreed at the start.
Which listing platforms do you work with?
We build around YATCO, BoatWizard and the IYBA MLS, and confirm what your account allows before planning the website.
How is the work priced?
As a monthly retainer for ongoing support or a fixed project scope. We start with a short call to understand the need before proposing anything.
Where are you based?
Fort Lauderdale, working with yacht businesses worldwide.
What Does Your Brokerage Need Next?
Tell us about your brokerage, your inventory and where marketing is falling behind. We’ll listen first, then suggest a practical place to start.
Based in Fort Lauderdale. Available worldwide.