IYC

We developed the mission, narrative and messaging supporting the identity. We rebuilt marketing strategy, systems and processes across sales, charter, management and crew.

A shared narrative and clear working processes give divisions and brokers a consistent foundation for their own communications.

We managed the website and delivered website improvements. We improved UX/UI and supported the website’s SEO foundations. We designed new webpages and landing pages, improved vessel and listing pages, and developed website copy. We worked on conversion optimization alongside SEO management.

Ongoing website work turns brand direction into a practical experience for visitors researching the company, its services and its yachts.

We delivered email strategy and all email designs within the marketing scope. We connected email with broker, yacht and wider company campaigns. We built email marketing strategy and processes, with responsive designs and campaigns for sales, charter, crew and management. We developed custom emails for individual brokers, clients and yachts.

Consistent email design keeps individual campaigns recognizably part of the brand while making each message clear and useful to its audience.

We developed social marketing alongside the website and email work. We created custom broker and yacht campaigns. We developed the Facebook and Instagram pages and established their social strategy and hands-on execution. We supported paid media and worked directly with brokers on their client and yacht requirements.

Campaigns can address an individual broker or yacht while carrying a consistent company story across the channels audiences use.

We applied the brand across proposals, brochures and print materials. We developed signage and yacht-show materials. We created sales, charter and management client proposals and their associated processes. We wrote copy across brochures, brand communications and marketing materials, and designed print advertising.

A consistent presentation matters when a digital introduction becomes a proposal, a printed brochure or a conversation at a yacht show.

We produced original superyacht photography and video for selected IYC projects. We created visual assets supporting yacht campaigns and digital channels. We also coordinated and planned photography and video shoots within the wider marketing operation.

Purposeful visual storytelling gives yacht marketing original material to use across website, campaign and sales touchpoints.