Camper & Nicholsons

We built digital strategy across websites, landing pages and social channels. We created yacht microsites supporting individual yacht presentation. We supported website design, yacht-microsite management and image-asset management. We started the Instagram page, developed the initial strategy and managed Facebook and Instagram content. We worked across yacht sales/brokerage, charter, management and crew marketing.

A coordinated digital structure gives company, division and yacht communications clear destinations while preserving the wider brand.

We designed responsive email. We developed Salesforce Pardot email strategy and campaigns for sales yachts, charter yachts and events.

Responsive design supports a clear reading experience across devices, while campaign planning connects each email to a yacht, event or audience.

We helped apply the refreshed brand across communications. We created global print advertising and presentation materials. We created advertising for publications including Boat International, Yachting, Invictus, Robb Report and Elite Traveler. We contributed to the charter annual and wrote copy across print and digital materials.

Consistent brand application connects the company’s digital presence with the print and presentation materials seen by clients around the world.

We designed presentations and central-agency proposals. We redesigned and updated global central-agency sales and marketing proposals, with print and digital presentations.

Well-structured proposals give complex information a clear hierarchy and support direct conversations about a yacht or service.

We supported Monaco, Fort Lauderdale, Palm Beach, Miami, Cannes and Antigua shows. We created booth design, signage and collateral, with setup support.

Connected show materials translate the brand into the physical setting where brokers, yachts and clients meet.