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Cascade Surf Club

MARKETING, STRATEGY & LEADERSHIP

Yacht marketing strategy. Hands-on leadership.

We help yacht brokerages, yacht brokers, owners, captains, yacht managers and charter managers turn marketing priorities into a clear plan and consistent execution. From a single yacht campaign to ongoing leadership, we connect the story, channels and people carrying the work forward.

We bring experience across yacht brokerages, charter projects and marine businesses. We work alongside your team and existing partners, with direct communication and clear responsibilities.

Guests on a yacht deck at sunset.

Yacht Marketing Strategy & Campaign Management

Positioning and priorities

Define your audience, sharpen your message and agree what deserves attention first.

Sales and charter campaigns

Connect yacht listings, website content, email, social, brochures and show materials around a consistent presentation.

Email and social

Email strategy, responsive email design and automation, plus social content planning and a publishing rhythm your team can sustain.

Landing page design

Landing page design for yacht sales and charter campaigns.

Search and reporting

Build useful content around the questions your clients ask. Review inquiries, channel contribution and follow-up using the available data.

Marketing leadership

Coordinate your team and specialist partners, manage delivery and adapt the plan as priorities change.

When the scope calls for it, we connect this work with web design and development, AI and business systems, and our wider services.

Yacht Marketing Projects & Experience

Our work connects marketing leadership with the websites, campaigns, content and systems that support yacht businesses.

Northrop & Johnson

Responsive website redesign and development, complex yacht MLS/API integration, website management, UX/UI, landing pages, email, social, SEO and Google Ads, with Dynamics 365 automation and analytics.

Northrop & Johnson website, UX/UI and email work

IYC

Marketing across sales, charter, management and crew, including website management, UX/UI improvements, all email designs, social, campaigns, print and shows, alongside photography and video work.

IYC website, email and yacht marketing

Largo Resort

Our marketing leadership, 2025–2026, connected strategy, website, SEO, paid media, email and social, Cloudbeds booking and wedding journeys, brand, print, signage and events.

Largo Resort website, brand and marketing

Marketing Planning, Delivery & Ongoing Support

Understand

Review your goals, audience, current marketing and team capacity.

Plan and deliver

Agree the scope, responsibilities and priorities, then create the work and coordinate delivery.

Review and improve

Look at the results and feedback, decide what needs attention and adjust the plan.

Support can be a focused project or ongoing, part-time marketing leadership.

What needs to move forward?

Tell us about your brokerage, yacht or marketing priorities. You do not need a finished brief. We will review the need, discuss where support could help and agree a useful next step.

Based in Fort Lauderdale. Available worldwide.