Yachting & Marine
BR Marine Group
From yacht presentation to sales follow-up.
We connected website strategy, yacht campaigns, responsive email, HubSpot, listing consistency and sales materials into a coordinated marketing operation.
What we delivered
Our work joined the detail of individual yacht presentations with the website, campaigns and follow-up supporting the wider marine business.
Website strategy, design and development
We developed website strategy and delivered website design and development. We managed ongoing improvements to the website, UX and inquiry experience.
The website needs to serve both people exploring the company and visitors arriving with a particular yacht or service in mind. Clear structure and inquiry paths support those different journeys.
Landing pages and yacht presentation
We designed and developed landing, service, builder and event pages. We developed listing pages and the copy supporting yacht presentation.
Focused pages give each campaign, service and yacht a useful destination, with the information needed to continue the conversation.
SEO, metadata and structured content
We developed search-focused content and website metadata. We worked on schema and content structure across the website.
Well-organized content helps people and search systems understand the business, its services and its yacht inventory.
Responsive email campaigns
We designed and executed responsive email campaigns. We created listing, sold-yacht and show emails, connecting the message with relevant website and sales content.
Each email has a distinct job: introduce a yacht, communicate a sale or support a show. Responsive design and focused content carry that message clearly from inbox to next step.
TANZANITE yacht image prepared for email campaign use. Campaign image only; the full email layout is not shown.
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HubSpot segmentation and nurture
We developed HubSpot audience segmentation and nurture workflows. We worked on contact hygiene and marketing-contact organization.
Useful segmentation begins with organized contacts. It gives email and follow-up a more relevant audience and helps the team manage its marketing database deliberately.
Yacht listings and MLS consistency
We coordinated yacht-listing information across the website, YATCO and BoatWizard. We supported consistent listing copy and presentation across these channels.
Consistent information reduces friction when a buyer encounters the same yacht in several places and gives the sales team a clearer presentation to work from.
Brochures, signage and yacht shows
We wrote yacht and marketing copy and developed brochures and sales collateral. We created signage and materials supporting boat-show marketing.
Brochures and show materials carry the same yacht story into direct conversations, supporting the detail that follows a digital introduction.
Archived BR Marine Group social design for the 2025 Fort Lauderdale International Boat Show.
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RENA show-campaign social design for BR Marine Group’s 2025 Fort Lauderdale International Boat Show presentation.
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Reporting, vendors and assets
We developed reporting supporting marketing review and coordination. We coordinated vendors, creative delivery and marketing assets.
Reporting provides a basis for reviewing the work. Organized assets and clear vendor coordination help the team carry decisions into the next campaign or website update.
How the work connects
Website and listing pages hold the detail. Search content, email and show marketing bring people to the right presentation. HubSpot supports the audience and follow-up, while brochures, consistent MLS information and coordinated assets keep the sales conversation connected across channels.
Bring the work together.
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